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An Education in Life
Challenge: | To create a series of video productions for UWE that effectively communicate specific University policies and the UWE experience and connect with the film's prospective student audience. |
Quotes: | "The brief for the project was not an easy one, and Omni put a great deal of effort into finding the right shape for this production. The finished film found an engaging way to successfully combine narrative, message and branding without feeling contrived. The feedback we have received so far indicates that the production has been a great success. I look forward to working with the Omni team again in the future." Matt Owen, Marketing and Communications, UWE. |
Services: | Omni are providing full script and creative idea development services, together with full production and post-production facilities including colour grading, motion graphics, sound mixing and off/online video editing. |
Results: | The films have all been used as featured home page links on UWE's website as well as supporting the launch of The Graduate Development programme off and online. All new UWE applicants will be able to view the films as part of the applicant portal online and they are becoming a central part of the navigation of the site. The films have also been used Vice Chancellor at UWE to show how everyone has pulled together to produce the Welcome Weekend event. Both the Welcome Weekend films and the Graduate Employment film are now a central part of the brand proposition and the films were a great way of articulating that to multiple audiences. |