NIMH
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Challenge: | Omni were called upon as the digital agency of choice to work alongside The NIMH team to create a new brand identity that involved a series of workshops, the development of a creative brief, the option of 3 potential identity routes and the final development of the chosen route. This was further developed into an extensive brand guidelines document, a variety of printed media and a sophisticated website design and build. The aim of the project was to reevaluate and change their public facing, member facing and internal facing identity so that NIMH could move forward with confidence in presenting themselves as the recognized leaders in herbal medicine. |
Quotes: | "It is a great privilege to work with Omni. They are dynamic and enthusiastic and excellent at finding solutions. We are looking forward to further collaboration with this great team of people". Jane Gray, President of the National Institute of Medical Herbalists "Establishing your identity can be rewarding and painful. Omni journeyed with us to 'birth' NIMH's identity gently and confidently - this is professional creativity at its best. We are extremely pleased with the final products which have been described by members as stunningly beautiful. Members are reporting increased numbers of members of the public consulting them having found them through the new website. The people at Omni are devoted to their work and it shows." "Omni understood us and our difficulties straight away and provided us with an identity that was inclusive and professional. The literature and website have been a huge success and Omni continue to provide us with brilliant ideas to promote herbal medicine and our members." "They were very supportive even with extra demands given at very short notice. Omni were very understanding of the fact that we are a voluntary organisation and just kept finding solutions to our problems. It was very reassuring to have this level of confident and generous support." Anne Varley, NIMH Website Coordinator |
Services: | Branding You may also be interested in: The RPS |
Results: | It has changed perceptions internally and externally, resulting in a stronger, more focused Institute and a more valuable offering to potential new members. The brand launch had an immediate return on the investment and stimulated a new partnership with Typhoo tea on a new herbal tea range. Search engine results have also been very positive for the NIMH website: 'Medical herbalist' Top of Google page 1 'Herbalist' 2nd on Page 1 'Herbal Medicine UK' Top of Google 'Find a Medical herbalist' 2nd on Page 1 'NIMH' Top of Google page 1 |