A series of 6x high-end online commercials to help advertise Toshiba's new range of laptops internationally and a TV Commercial to support their World Cup Campaign across Europe.

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The online commercials were housed on a Flash website, which was part of a larger offline and online marketing campaign run by B2B ad agency Mason Zimbler. The online commercials were shot against green screen and then keyed and edited against the supplied illustrated backgrounds.

The second project was a 2010 World Cup themed TV commercial (featured above, far right) was shot in Bristol and delivered for broadcast in Spain and Portugal.

Visit the Toshiba Microsite

Illustrations by McFaul