Our brief was to deliver a high-end, video production and DVD design for an in-store presentation to support the introduction of AMD LIVE!, the new media center solution developed by technology company AMD (Advanced Micro Devices).

Working closely with B2B Ad agency Mason Zimbler, we established that the style of photography should reflect the seamless and centralised nature of the AMD LIVE! system. With this in mind, the creative solution utilised an infinite, constantly revolving 360° style. The result was that the viewer is moved seamlessly from one scene to the next, emphasising the central focus of the technology. Significant use of on screen graphics in each shot required the relevant TV or digital screen to be keyed in during post production.