GymJam Viral Game Launched

South Gloucestershire Leisure came to Omni to develop a viral game that would explore the potential of finding new gym users by drawing them in through a 7x day gym free membership giveaway.

The game will bring in new gym members from the South West as well as finding a much larger audience awareness of the brand around the world as the game seeds.

Omni will be tracking the user statistics in terms of plays and voucher conversions, therefore calculating the ROI over the coming weeks/months of the campaign.

Play the game at www.gymjamgame.com