posted
April 9, 2010
time
7:51 p.m.
by
Sam

Toshiba Commercial
Bristol goes European

Untitled document

Omni have just completed the production of a TV commercial for Toshiba which will be rolled out across Europe from next week and running right up to the 2010 Football World Cup. The campaign message is, 'If your country wins the world cup, then you win!'...meaning that you actually get money back on a Toshiba laptop or TV if it was bought during the competition. Now there is even more incentive to follow your team.

Working closely with Mason Zimbler: a disruptive technology marketing agency, our job was to bring the concepts to life and recreate a European street party scene in the heart of Bristol. (keeping our fingers crossed for no rain the whole time) Half the shoot was set in Central Studios (based underneath us, which is kinda handy) and half in the middle of the city.

As you can see from the bellow images, it was quite a major setup just for 2x shots but well worth it, and all came together perfectly.

More info can be found on the portfolio page for Toshiba.

Toshiba Commercial
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