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categories
- posted
- Jan. 8, 2010
- time
- 5:47 p.m.
- by
- Richard
CHLAMJAM
Safe Sex Campaign
Omni have completed a series of web based virals for Bristol’s NHS PCT (Primary Care Trust) to help raise awareness of the Chlamydia virus amongst teenagers and young adults, specifically with young males aged 16+ who are sexually active but aren’t potentially aware of the symptoms of Chlamydia due to its seemingly ‘silent’ nature. Men can however still be carriers of the infection.
It is the ‘silent nature’ of the infection that felt like the most pertinent point to address as Chlamydia can, if left untreated, leave women infertile, hence the need to make as much noise as possible when talking about it.
Obviously, we didn’t want to preach worst-case scenario to our target audience who, as proven before by previous campaigns, don’t traditionally engage with fear of the future threats. What we needed to do was address the ‘silent infection’ with a lot of fun, sex and noise, and what better way – short of hiring a fighter-jet to trail ‘Chlamydia’ air signage as it breaks the sound barrier over secondary schools, than to hire the more economical but equally as loud * services of Portishead Town Brass Band, or in this case the Chlamjam band!
* No actual proof of this.
‘Clam-Jam’ meaning to ‘cock block’ a sexual encounter from happening seemed like a perfect idea to build upon when considering the passing on of an infection, and through ‘researching’ the porn sites commonly frequented by adolescent teenage boys we found the perfect ‘playing’ field to raise our issue. Hence ‘home made sex tapes featuring sexy, young couples being interrupted by something loud and embarrassing like a brass band. Obvious really. To make things even more fun, we decided not to tell the actors our plan, so they thought they were going to be making up a virus shape in motion graphics...instead of realising we were cueing up a brass band in the next room.
Since its launch in December (Five weeks since the publication of this blog) the virals have received over 323,621 views worldwide across numerous sites, which have in turn translated into over 17,872 extra visits to the ‘Free Chlamydia Test’ site.
Get involved and get yourself tested here: www.chlamjam.com
View more by searching for 'Chlamjam' in YouTube.
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